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SAMPLE RESUME FOR DIRECTOR
OF ADVERTISING
Advertising Manager Skills
Courtesy of O*NET
Plan and direct advertising policies and programs
or produce collateral materials, such as posters, contests, coupons, or give-aways,
to create extra interest in the purchase of a product or service for a
department, an entire organization, or on an account basis.
Sample of reported job titles: Advertising
Manager, Advertising Director, Classified Advertising Manager, Marketing
Director, Promotions Director, Retail Advertising Sales Manager, Advertising
Sales Manager, Marketing and Promotions Manager, Marketing Manager, Account
Executive
*
Prepare budgets and submit estimates for program costs as part of campaign plan development.
*
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
*
Assist with annual budget development.
* Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
*
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
*
Prepare and negotiate advertising and sales contracts.
*
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
*
Gather and organize information to plan advertising campaigns.
*
Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
*
Confer with clients to provide marketing or technical advice.
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Organizing,
Planning, and Prioritizing Work —
Developing specific goals and plans to prioritize, organize, and accomplish your
work.
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Getting
Information — Observing, receiving, and otherwise obtaining information
from all relevant sources.
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Making Decisions
and Solving Problems — Analyzing information and evaluating results to
choose the best solution and solve problems.
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Performing for
or Working Directly with the Public — Performing for people or dealing
directly with the public. This includes serving customers in restaurants and
stores, and receiving clients or guests.
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Establishing and
Maintaining Interpersonal Relationships — Developing constructive and
cooperative working relationships with others, and maintaining them over time.
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Interacting With
Computers — Using computers and computer systems (including hardware and
software) to program, write software, set up functions, enter data, or process
information.
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Performing
Administrative Activities — Performing day-to-day administrative tasks
such as maintaining information files and processing paperwork.
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Communicating
with Persons Outside Organization — Communicating with people outside the
organization, representing the organization to customers, the public,
government, and other external sources. This information can be exchanged in
person, in writing, or by telephone or e-mail.
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Thinking
Creatively — Developing, designing, or creating new applications, ideas,
relationships, systems, or products, including artistic contributions.
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Identifying
Objects, Actions, and Events — Identifying information by categorizing,
estimating, recognizing differences or similarities, and detecting changes in
circumstances or events.
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