Testing Your Resume Effectiveness
For years, we have
given job seekers our opinion on everything from how to deal with office
politics to the best way to negotiate a new job offer. This week we are
turning the tables and giving you the opportunity to rate your own
your
resume. What does your resume say about you? Is
your
resume style outdated? Does it “sell well” against the
competition? Is the resume compelling, attractive, and easy to read?
Though I would not recommend it, you may find yourself in disagreement
with the collective wisdom of our suggestions. Should that be the case,
remember that the perfect resume does not exist. The goal is to create a
document with as few mistakes as possible while conveying engaging
content about a person’s career. The key word is “engaging.” The resume
is not a novel so don’t demonstrate your writing skills unnecessarily.
It is a concise and accurate statement of professional accomplishments.
Test your resume effectiveness by taking the short quiz that follows.
The quiz can’t predict
your
job search success, but it can give you an idea
whether you’ll have a handicap to overcome or a head start. If after
reading the accompanying answers you realize that your resume falls
short in more than two areas, it’s time for a rewrite. As always, J.M.
Wanes & Associates offers a free resume analysis to readers. To take
advantage of this service, you may fax your resume to (813) 936-0201 or
email jmwanes@jmwanes.com.
Answering the following questions to find out the effectiveness of your
resume.
1. Did you write with your reader in mind?
______________
Yes
____________
No
The first rule of effective resume construction is to understand the
audience that will receive the document and to write to that audience.
Whether you are applying for a particular job as vice president of
marketing in hi-tech or mailing your resume to recruiters who specialize
in senior technology marketing positions, your resume must show that you
have the exact skill-set required to be successful in that job, even if
you are coming out of business development.
2. Does your resume start with an objective
statement?
______________
Yes
____________
No
Most objective statements are the same as saying “I want.” Since
employers are more interested in what you offer than what you want,
describing the product “you” in terms of a profile or summary of
qualifications is the way to go. If you use an objective statement at
the top of your resume, it has the potential of being too broad, too
narrow, or too self-serving. What you are specifically seeking can be
customized and addressed ten times better in a
cover
letter than across the top of your resume.
3. Have you included a four-to-five sentence
summary statement at the top of your resume?
______________
Yes
____________
No
A summary statement can act as a positioning statement. Strong
positioning statements will set the tone for the rest of your resume. If
the summary positions you incorrectly, your resume becomes a handicap
instead of an effective marketing tool.
4. Is your resume too vague?
______________
Yes
____________
No
Far too many resumes fail by making claims that are vague to the point
of banality. Examples include: “good interpersonal skills,” “fast
learner,” and “conscientious.” If your resume reads like a politician’s
stump speech, start over. The above examples are considered “invisible
phrases” and should be avoided.
5. Is your resume too short?
______________
Yes
____________
No
Brevity may be the soul of wit, and you won’t win any prizes for droning
on-and-on, but you are no longer required to cram your accomplishments
onto a single sheet of paper. Excessive editing of a resume tends to cut
into muscle; you are left with company names and job titles, but nothing
about what you actually did.
6. Did you overstate your personal contributions?
______________
Yes
____________
No
Here are two statements that illustrate the point: “Personally developed
a plant expansion plan that improved capacity by 40% within two months.”
Few achievements occur without multiple contributors. It doesn’t
diminish your role to acknowledge that being a team player is a salable
characteristic. I recently read a statement made by a 26-year-old job
candidate, which stated: “Spearheaded and oversaw strategic senior
executive management team meetings for a $1.2 billion publicly traded
company.” Whether true or not, how believable do you think this
statement sounds to a resumes reader, especially when made by someone who
has been in the workforce for only seven years?
7. Does your resume reflect a lack of hard
numbers?
______________
Yes
____________
No
Accomplishments need to be quantified whenever possible. Try dollars,
ratios, and percentages, but whatever you do, use numbers. The fact is,
as long as you are not giving away proprietary information, using hard
figures is an excellent way to enhance the credibility of your resume.
Hard figures are definitive, objective, and measurable. If your
resumes
doesn’t have them, readers may infer that you didn’t accomplish
anything. To enhance the readability of a resume, always use numerals
when talking about money. One hundred fifty thousand dollars does not
jump off the page like $150,000.
8. Did you mention bonuses and awards?
______________
Yes
____________
No
Creatively show that you have consistently received them, but never list
dollar amounts on your resumes. List company-wide productivity and
quality awards, but not employee of the month awards. The latter is
viewed suspiciously unless you have won several times. People like to
hire candidates who can give them a significant return on investment and
time. Awards and bonuses are third party endorsements that inform
potential employers that you will be a good investment.
9. Is your resume results-oriented?
______________
Yes
____________
No
A resume must be results-oriented; it verifies (use numbers to validate
whenever possible) the payoff to the organization. Always focus on the
result or impact your actions engendered on the organization. Don’t be
too general. If you increased productivity, how great was the increase?
If you cut costs, tell by how much. A well-stated accomplishment will
describe what you did and give a tangible measurement of its result to
the company. Readers shouldn’t have to ask how many, how much, or how
often.
10. Does your resume reflect a sense of progress
and increasing responsibility?
______________
Yes
____________
No
It is a sign of steady growth and increasing ability if past employers
have recognized your contributions and promoted you within the
organization with some degree of frequency. How high up did you reach in
each organization you worked for and how much responsibility did you
enjoy before leaving?
11. Did you thoroughly edit and proof your
resume?
______________
Yes
____________
No
Ask any novelist or screenwriter and they will say the same thing: a
great piece of writing is 10% creation and 90% editing. Expect to rework
your resume extensively. Think of it as a living document, continually
being polished and “spun” for its next outing. Proof your work
obsessively. Get someone else with fresh eyes to proof it too. Use your
PC’s spell-checker, but don’t rely on it alone. Almost every resume that
contains typos will end up in the trash can because these errors signal
sloppiness.
Well, how did you do? If your resume fell short in only one or two
areas, then congratulations, your resume is on the right track. You are
not likely to be in a job search very long. For those of you that fell
short in over two areas … back to the drawing board, as they say.
A few more formatting guidelines to remember: Use an 11-point font to
ensure good readability; you don’t want the reader to need a magnifying
glass to read your resumes. Additionally, don’t expect readers to
struggle with 10-15 line paragraphs; substitute two or three shorter
paragraphs or use bullets to offset new sentences and sections. Spell
out all abbreviations when they first appear. Finally, I repeat,
proofread your resume at least three times.
Joe Hodowanes, Career Strategy Advisor
J.M. Wanes & Associates
www.jmwanes.com
Joe Hodowanes, M.P.A., SPHR, is a nationally recognized career coach,
syndicated columnist, and president of Tampa-based J.M. Wanes &
Associates, www.jmwanes.com. J.M. Wanes & Associates is a career
coaching, outplacement, and executive search firm specializing in
executive-level opportunities.