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RESUME TO SELL YOURSELF
Are your best skills, experience and accomplishments
showcased effectively enough on your resume to get 'buyers'
interested in you?
You walk past the store window and see the season's newest
fashions. The manikins are wearing very attractive outfits,
but after a few seconds glancing at the display, you lose
your interest and keep walking.
A few stores down, you see a similar display. This one is
much more exciting. It has a theme. In addition to the
manikins wearing ensembles, there seems to be a full line of
coordinating accessories. You get the sense that this
designer's collection offers many options for you to expand
your wardrobe on a budget.
Guess what? Both collections are from the same designer! The
first store simply showed a few items on the manikins; the
second store took the collection to the next level by
including exciting merchandise such as jewelry, handbags,
belts and shoes to go with each outfit.
A resume should be merchandised the same way.
For every job title, there are thousands of candidates with
similar work histories. What sets them apart? A hiring
company certainly knows what each candidate's background on
the resume should cover. In fact, they have outlined those
requirements in their job ad.
Differentiating factors range from leadership of special
projects, implementation of programs and improving processes
to identifying new business opportunities and increasing
revenue growth. Beyond these include required credentials
and length of experience.
It is not enough to plainly state these 'accessories' on a
resume. A strong resume details what each initiative is
about and shows a candidate's involvement and results using
percentages, dollar signs and explanatory statements to get
the message across.
Now picture the manikins in the first store window. If you
list your responsibilities the way a hiring company lists
their requirements in the vacancy announcement, the reader
will certainly move on to the next displa