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MERCHANDISE YOUR RESUME
TO SELL YOURSELF
Are
your best skills, experience and accomplishments showcased effectively
enough on your resume to get 'buyers' interested in you?
You walk past the
store window and see the season's newest fashions. The manikins are
wearing very attractive outfits, but after a few seconds glancing at the
display, you lose your interest and keep walking.
A few stores down, you see a similar display. This one is much more
exciting. It has a theme. In addition to the manikins wearing ensembles,
there seems to be a full line of coordinating accessories. You get the
sense that this designer's collection offers many options for you to
expand your wardrobe on a budget.
Guess what? Both collections are from the same designer! The first store
simply showed a few items on the manikins; the second store took the
collection to the next level by including exciting merchandise such as
jewelry, handbags, belts and shoes to go with each outfit.
A resume should be merchandised the same way.
For every job title, there are thousands of candidates with similar work
histories. What sets them apart? A hiring company certainly knows what
each candidate's background on the resume should cover. In fact, they
have outlined those requirements in their job ad.
Differentiating factors range from leadership of special projects,
implementation of programs and improving processes to identifying new
business opportunities and increasing revenue growth. Beyond these
include required credentials and length of experience.
It is not enough to plainly state these 'accessories' on a resume. A
strong resume details what each initiative is about and shows a
candidate's involvement and results using percentages, dollar signs and
explanatory statements to get the message across.
Now picture the manikins in the first store window. If you list your
responsibilities the way a hiring company lists their requirements in
the vacancy announcement, the reader will certainly move on to the next
display window. In this case, the next display is your competition's
resume.
To prevent that from happening, be sure to merchandises your skills and
achievements effectively on your resume. Think of your keywords as
earnings, a testimonial from a client or former supervisor as shoes, and
your special projects as a handbag.
Make sure you accessorize your experience and accomplishments in a way
that gives the read the sense that you are interesting and practical,
and that they will get a good value for their budget. As a new outfit is
a good addition to an existing wardrobe, a qualified candidate is a good
addition to an existing workforce.
About The Author:
Ann Baehr is a CPRW and President of Best Resumes of New York. Notable
credentials include her former role as Second Vice President of NRWA and
contribution to 25+ resume and
cover
letter
sample books. To learn more visit
http://www.e-bestresumes.com
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