Many recruiters are now opting
to scan applicant resumes into a computerized screening
database system in their endeavors to simplify the screening
and selection process. For a job seeker this means that when
developing their resume they must not only ensure that the
content is impressive and distinguishable from their
competitor's but also that it is keyword optimized in order
to secure a high ranking during a computer-based search.
Previously known as buzz words, keywords are generally nouns
(however can also include verbs), and are typically
structured into compulsory and advantageous categories to
identify crucial skills and experience required in a
candidate.
To perform a resume search the recruiter enters relevant
keywords into their computerized tracking system. Comparable
to an internet
search
engine (which
uses a spider to 'crawl' around the internet to assemble
appropriate information according to the stipulated
keywords), a recruiter's computerized tracking system
recognizes specific keywords within all the resumes located
on their
database. When
the tracking system locates a keyword, it is termed a 'hit',
with the greater number of relevant keywords located in the
document giving that resume a higher ranking.
To guarantee your resume will be included among the highest
ranked document, keywords should be industry/job specific
and applicable to what a recruiter or potential
employer would
be looking for in a suitable job applicant. They may include
job titles, relevant skills, industry jargon, and necessary
education / academic achievements.
Keywords can be generated from the resources outlined below:
- Job postings - either printed or online;
- Job descriptions / person specifications;
- Industry Association Websites;
- Career related discussion forums;
- Yellow Pages - either printed or online;
- Job Related Publications (which can include the
Occupational Outlook Handbook; or
O*Net ;
- Resume and career exploration books/material;
Corporate websites
(including our organization; or job opportunities web
pages);
- Other resumes that have been posted online; to name a few.
To optimize your resume's ranking with search engines and
computer tracking systems include a 'keyword' section toward
the forefront of your document as well as incorporating
keywords throughout your resume. Avoid placing keywords
nonsensically throughout your document as you must maintain
a fluent writing style to ensure your resume flows smoothly.
Following is an example of a
keyword section for a Senior Brand Manager's resume which
was strategically positioned at the forefront of their
document:
KEYWORDS:
Brand Equity Building, Brand Planning, Brand Portfolio
Management, Marketing Strategy Planning, Dynamic Marketing
Program Planning, Communication & Media Planning, Consumer &
Market Research, New Product Development & Product Launch,
Project Management & Fruition, Value-Based Management
Approach, Cross-functional Relationship Development, Budget
Management & Forecasting, Key Alliance & Partnership
Building, Influential Communication Style, Distribution
Channels Setup & Expansion, Sales & Operational Planning,
Analytical & Conceptual Problem Solving.
To enhance the resume's ranking when being reviewed by a
computer applicant screening system or internet search,
similar keywords were also included throughout the body of
the resume.
As a final measure to ensure you have included sufficient
keywords in your resume scan, mark them with a highlighting
pen to confirm consistent placement throughout your
document.
Continued success!
Annemarie Cross is a triple-certified/multi award winning
Resume Writer, Career Coach, NLP Practitioner, author, and
founder/principal of Advanced Employment Concepts, a career
consultancy offering specialized solutions/programs for
people striving to achieve success, meaning and fulfillment
in their careers. Annemarie can be contacted at
www.annemariecross.com
Resume Keywords
buzz words, relevant keywords, industry jargon, job
titles, job postings, internet search engine, job
descriptions, job seeker, database system, relevant skills,
academic achievements, association websites, suitable job,
related publications, occupational outlook handbook,
exploration books, computerized tracking system, person
specifications, necessary education, industry job
